New Antique Store Comes to West End

The cheerful storefront of Antiquely Chic, located at 136 Lea Road in West End.

BY SAM HUDSON || Seven Lakes Insider 

Antiquely Chic, West End’s newest business of old things opened Nov. 12.

Owner Gina Heinauer and her military family arrived in Moore County in 1997. Four children later, she calls this area “my forever home.” 

Heinauer is a self-proclaimed “lover of all things old” with an eye for “those unique pieces” that others may not gravitate towards at first glance, “because they may require some refinishing, restoration or repurposing.”

Skilled at all three, she quickly grew out of her Twigg & Co booth in Aberdeen. With a regular customer base of “repeat buyers” and a constant flow of “friends of customers,” Heinauer knew that “it was time to take the leap and go bigger” when she found “the perfect location” in West End. “Everyone asked for more, and that is what is coming — a lot more,” she said, laughing.

With a bright coat of white paint, a cheerful yellow door, and artist Eve Von Bleyle’s painting of the new logo, Heinauer’s new store is a repurposed unique piece of its own. “People could not place the building when I posted pictures of it after Eve worked her magic,” Heinauer said. “I had to show everyone the ‘before pictures’ so that people could recognize the building.” 

With over 3,000 square feet of space, Heinauer gutted the old Sweet Eva Jane’s building and has built a variety of sizes of booths and places to home big and small items. “Inside you’ll find antiques and home decor, along with a variety of vendor booths, antique restoration and refinishing and so much more,” she said.

Focused primarily on home decor, collectibles and vintage, Heinauer is ready to give other small businesses opportunities to grow like she has.

“I have a little bit of the new business jitters but am really excited. I am really looking forward to working with anyone who is a lover of old things like us.”

Antiquely Chic is located at 136 Lea Road in West End off U.S. 15-501 near the intersection of McCaskill Road and close to the corner of U.S. 15-501 and N.C. 73. Email or call (910) 315- 6931 for more information.